Akshya Loyalty Program is an exclusive point accumulation program run at KOLORS store. This program creates additional value for every purchase made in KOLORS by accumulation of points. This is an exclusive app-based loyalty program where the customers may get full access to the points and other purchase histories. The customer who wishes to redeem their accumulated points may do so through this app at KOLORS by choosing the product of their choice matching their accumulated points from the catalog available in the app.